About Us – From Classic SEO to Generative Engine Optimization
At AIEngineOptim, we believe that search is no longer just about ranking higher in Google—it’s about being discovered by both people and machines. As pioneers in GEO (Generative Engine Optimization), we help businesses evolve beyond traditional SEO and become cited, referenced, and recommended by AI models like ChatGPT, Google SGE, and Bing AI.
But behind every innovation is a story. And ours begins long before “SEO” and “AI” ever shared the same sentence.
Our Roots: SEO Since 2007, When Links Were Gold
The story of AIEngineOptim starts back in 2007, when search engine optimization was a different world.
At that time, our founder Catalin T was building niche websites and monetizing them through affiliate marketing—an emerging trend that required deep knowledge of keyword targeting, technical SEO, and audience intent. Long before Google rolled out machine learning algorithms like RankBrain or BERT, we were learning how search engines “think” and how users behave.
We ranked sites in the U.S., the UK, and Romania. We optimized for affiliate campaigns, led PPC ad testing, and built link networks ethically—well before “white hat” became a buzzword.
That early exposure to search algorithms gave us an edge: we saw SEO not just as a marketing tool, but as a language that connects human questions with machine logic. And that mindset would define everything we did next.
Enter A.I. GlobalWorker: SEO and GEO Success in One of the Most Competitive Niches
Fast forward to recent years: after more than a decade of SEO consulting and affiliate work, Catalin T decided to apply that experience in a high-stakes, high-competition industry—international recruitment.
That decision led to the development of GlobalWorker, at one of leading platforms for recruiting non-EU foreign workers from countries like Nepal, Sri Lanka, India.
Challenges of the Recruitment Niche:
- Highly competitive keywords
- Dozens of local and international competitors investing in ads
- Frequent legal and industry changes affecting search behavior
- Mistrust and noise from unverified recruiters
What We Did Differently:
- We built content around user intent, not just keywords
- We created separate landing pages per country
- We embedded rich snippets (FAQ, How-To, Service schema)
- We optimized for AI-based queries like:
- “How to legally hire workers from Asia ?”
- “Best agencies for construction labor from Nepal”
- “What documents are needed to bring workers from Sri Lanka?”
The Results?
- Dozens of first-page rankings in Google
- Top mentions and link previews in ChatGPT-generated responses
- Steady inbound leads from both organic and AI-powered traffic
- Proof that GEO works—when done right
Expanding SEO + GEO as a Service
As GlobalWorker grew, we began receiving questions from other business owners:
“How are you getting so many leads without ads?”
“Why does your site show up in ChatGPT answers?”
“Who did your SEO for ChatGPT?”
That’s when we realized that the same formula could work across multiple industries—especially those with complex, technical services where trust and visibility are everything.
We decided to launch AIEngineOptim.com, a platform where we could offer:
- Traditional SEO services: technical optimization, on-page SEO, link building, keyword strategy
- GEO services: content structuring for AI readability, schema engineering, prompt-based search optimization
- Full-funnel digital growth plans built for a world where ChatGPT is the new Google
What Makes Us Different
While many agencies jumped on the AI bandwagon in 2023–2024, we had already been working on GEO before the term existed.
We don’t just follow trends—we anticipate them. Here’s what makes AIEngineOptim stand out:
Real-world GEO Results
We’ve implemented and tested our GEO framework on an actual business (GlobalWorker) in a highly regulated, competitive niche. The results speak for themselves.
Technical + Strategic Expertise
We’re not just writers or marketers—we’re SEO engineers and AI thinkers. We understand how to structure your site for both crawling bots and language models.
Conversational Optimization
We track how people ask questions in ChatGPT, and we optimize your site to answer those questions—before your competitors even know those prompts exist.
Data-Informed, Human-Centric
We combine hard SEO data (Search Console, Analytics, Ahrefs) with soft insight (user psychology, AI prompt behavior) to craft content that performs and persuades.
Our Mission
To help businesses become visible, trusted, and cited across both traditional search engines and generative AI platforms.
Whether you’re a SaaS founder, or an e-commerce brand, we’re here to ensure your content doesn’t just live online—it gets seen, quoted, and clicked.
Who We Work With
While our roots are in SEO now we offer only SEO + GEO services for:
- Staffing & outsourcing firms
- E-commerce brands
- Legal & financial services
- Tech & SaaS companies
- Medical & educational platforms
- B2B service providers
- … and any business that wants to be found by people and AI.
Meet the Founder – Cătălin Traista
With over 17 years of SEO experience, Cătălin is the mind behind AIEngineOptim.
He’s built profitable affiliate websites, optimized B2B funnels, launched recruitment platforms, and now helps brands thrive in the age of AI search.
He blends classic SEO with modern AI optimization strategies, turning websites into multi-platform visibility machines.
Cătălin believes that every business deserves a voice in the conversations powered by AI—and he knows how to get you there.
Meet the Team
Let’s Shape the Future of Search Together
Whether you’re struggling to rank in Google, wondering why ChatGPT isn’t citing your site, or ready to invest in next-level visibility, we’re here to help.
Reach out to us for a free consultation
Be discoverable across every engine—Google, Bing, ChatGPT
Become an AI Engine Optimised brand
AIEngineOptim.com
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